Content Onboarding · 101

Content at EverPass.

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Content Onboarding · 101

Content at EverPass.

The clearest map of what we do, how the market moves, and why the last link in the chain is the one worth owning.

v2Content
101
Training
If you remember one thing

Live sports is the last mass medium. Commercial venues are the last open lane.

Everything else in media has fragmented. The shared-screen moment hasn't. That's the opening — and the whole business sits inside it.

The whole business on one slide

Four links. One chain. We own the last one.

01 · Leagues
Content owners
NFL, NBA, NHL, MLB. They own the games. They set the price.
02 · Networks & Streamers
Rights holders
ESPN, Fox, Amazon, Netflix — license the rights, wrap channels around them.
03 · Distributors
The pipe
Cable, satellite, streaming bundles — deliver it to the screen.
04 · Commercial Venues
Where we live
500K+ venues. Bars, hotels, gyms, casinos. Built for, by us.
Ch 02How the chain actually works

Rights flow downhill. They end up in one of two places.

TopLeagues — content owners
MiddleNetworks & studios — licensees and packagers
BelowAggregators & CTV platforms — the last mile
Endpoint A
Residential
Private use. High saturation. Brutally competitive. Where the industry points itself.
Endpoint B
Commercial
Public-performance rights required. Historically ignored. 500K+ venues strong. Where we built the company.
Who holds the pen

The leagues set the price. Everyone else is a customer.

NFL
Sunday Ticket · Direct
NBA
League Pass · Direct
MLS
Apple · Exclusive
MLB
Direct-to-consumer

And now they're customers of themselves — selling direct, competing with the same distributors they used to rely on.

The collision

Two worlds, built decades apart, crashing into the same screen.

01 · Fragmentation
One sport, 3–5 platforms.
The same league is now spread across streamers, networks, and direct-to-consumer apps.
02 · Cost explosion
Rights up 40%+ per cycle.
Amazon alone spent nearly $4B on sports rights this year. Netflix is in. Apple is in. Everyone pays more.
03 · Venue chaos
5–7 subs to cover what 1 used to.
The operator is stuck reconciling a stack no one designed for them — and no one is helping.
The pipe changes. The bundle doesn't.

Cable, dish, streaming bundle. Same business, new delivery.

Era 01 · Cable
Coax in the wall
Comcast · Spectrum · Cox
Era 02 · Satellite
Dish on the roof
DIRECTV · Dish Network
Era 03 · Streaming bundle
Virtual MVPD
YouTube TV · Hulu Live · Fubo · Sling
YouTube TV is now the largest TV provider in America — bigger than Comcast. Fubo and Hulu Live merged under Disney. The bundle model is the same as it ever was.
Who actually decides what you see

Streaming aggregators and smart-TV platforms run the last mile.

Layer 01 Streaming aggregators Netflix · Amazon · Apple · YouTube · DAZN — they create, package, and own the experience end-to-end.
Layer 02 Smart-TV hardware Samsung · LG · Roku · Fire TV — the last mile into every screen. EverPass CTV apps launching on all three.
Netflix: 300M+ subscribers globally. Samsung: 68M smart TVs in American homes. Whoever these platforms surface is what the customer sees — in every living room, and every venue.
Ch 03The crack we walked through

One login in your living room is legal. The same login in a bar is a federal violation.

Residential license

  • One household, one subscription
  • Private viewing only
  • No public-performance rights
  • That's how YouTube TV, Sunday Ticket at home, and every streamer is licensed

Commercial license · EverPass

  • Dozens to hundreds of viewers per screen
  • Public-performance rights required
  • Verified sublicenses from every rights holder
  • 500K+ venues need this. We're the platform built for it.
Sixty-second history

The local sports layer collapsed. The content didn't — it scattered.

Regional Sports Networks were the middlemen — repackaging rights, charging distributors carriage fees. Disputes escalated. Leagues looked at the economics and went direct. Diamond Sports went bankrupt. And just like that, the local sports layer as we knew it was gone.

That content didn't disappear. It now lives across 5–10 platforms. No venue operator can manage that. They need one place that aggregates it, stays legal, and delivers it clean. That's us.
One platform, every sport, every venue

We aggregate commercial sports rights into one legally compliant platform.

500K+
Addressable venues
Bars, hotels, gyms, casinos, airports, corporate campuses.
10+
Active content partners
National, regional, streaming — and growing.
20–30K
Account target · EOY 2026
Migrating legacy DIRECTV-era accounts onto the owned platform.
NFL
Exclusive commercial
Sunday Ticket — the crown jewel. Our moat.
Ch 04What we built

Three tiers. Zero complexity for the venue.

01 · Foundation
Core
Every venue starts here. The baseline platform.
  • EverPass Guide & scheduling
  • Apple Sports
  • Amazon Prime Video
02 · High-value upgrades
Premium
Opt-in content based on what the crowd wants.
  • NFL Sunday Ticket · NBA League Pass
  • RSN packages
  • Peacock · ESPN+
03 · Beyond the game
Engage
Venue marketing — drives ROI past the screen.
  • UpShow integration
  • Canva · QR interactivity
  • Loyalty programs
Why this gets harder to copy over time

Layer by layer, we're building what nobody has assembled for commercial.

Top · Out-of-market NFL Sunday Ticket (exclusive) · NBA League Pass · NHL Center Ice
Middle · Regional YES Network · Chicago Sports · Marquee — live and delivering
Base · Streaming Apple Sports · Amazon · Peacock · Netflix — deepening the catalog
Horizon · National Broadcast via vMVPD sub-license — targeting 2027
Four paths, one market

Four ways we reach half a million venues.

01
EverPass Direct
Live
Online signup, direct sales, CTV app activation. We own the entire customer relationship.
02
Charter / Spectrum
Amendment in progress
Referrals from their commercial customer base. We tap the installed base.
03
vMVPD Integrations
Exploratory · 2027
Commercial-account versions of YouTube TV, Dish, Fubo.
04
Comcast / Xfinity
Bonanza test running
Referral pilot live; Mediacom as the next expansion target.
The one that closes deals

Liability transfer isn't a feature. It's the product.

Residential login on a venue screen

Federal copyright violation.

  • No commercial license
  • No geo-verification
  • No compliance reporting
  • All legal risk sits on the operator

EverPass commercial license

Verified, compliant, covered.

  • Sublicenses from every rights holder
  • Venue credentialing · Geo-fencing
  • Dynamic ad insertion · Rights reporting
  • Anti-piracy enforcement built in
Venue liability: 0.
Ch 05The plan

11K today. 20–30K by year-end. 500K+ ahead of us.

Today
11K
Active accounts on the owned platform.
EOY 2026
20–30K
Target — migrating legacy DIRECTV-era accounts onto EverPass.
Total addressable
500K+
Sports bars, hotels, gyms, casinos, airports, corporate campuses.
Three acquisition models

One isn't right. Three, calibrated to the partner, is.

01 · Upfront
License fees
Upfront or per-subscriber guarantees for premium rights. How we secure high-ceiling content.
RSNs · Linear networks · National sports channels
02 · Shared economics
Revenue share
No upfront cost. We split subscription revenue directly with the rights holder.
Sunday Ticket · League Pass · Center Ice · Peacock · ESPN+
03 · Free for the partner
Zero-fee pass-through
Partner gives us the content free because our commercial distribution extends their reach.
Apple Sports · Amazon Prime Video
Not every deal makes the cut

Five questions. Clear three, or we pass.

01
Venue demand?
Will operators actually pay for it? Does it drive sign-ups?
02
Rights access?
Can we secure the commercial license? Is anyone blocking it?
03
Unit economics?
License cost vs. revenue potential. Does the math work?
04
Competitive edge?
Does it pull us ahead of DIRECTV and Comcast?
05
Technical fit?
DRM, latency, multi-screen. Can we deliver it cleanly?
Clear at least three of the five, or we pass. Discipline is how we protect margin.
Current portfolio

Live, growing, strategic.

National

  • NFL Sunday Ticket · exclusive
  • NBA League Pass
  • NHL Center Ice

Regional

  • YES Network
  • Chicago Sports Network
  • Marquee · in progress
  • Monumental · in progress

Streaming

  • Apple Sports
  • Amazon Prime Video
  • Peacock · ESPN+
  • Netflix events

In the pipeline

  • ESPN flagship · Disney
  • NESN · MSG · SNY · Q2
  • DAI · Victory+ · NWSL
  • vMVPD broadcast · Q4
Three engines, stacked and compounding

Subscriptions build the audience. DAI monetizes it. Engage retains it.

01
Subscriptions
Recurring revenue from Core and Premium. The majority of revenue today.
Build the audience
02
Dynamic Ad Insertion
Programmatic ad replacement on commercial streams. Unlocks ESPN and NFL inventory. ~$4M infra bet.
Monetize the audience
03
Engage
High-margin SaaS and venue marketing. Insulates us from content churn.
Retain the audience
Ch 06Where we're headed

Today we deliver sports. Next, we replace cable.

Today

EverPass for sports + cable for everything else.

Two platforms. Two bills. Two points of failure.

→
vMVPD launch · Q4 26 → Q1 27

One platform. One relationship. One invoice.

ESPN, Fox, NBC, CBS — all through EverPass. No cable box. No second bill. The only subscription a commercial venue needs.

How we actually get there

Current portfolio to full commercial cable replacement.

Phase 01 · Live now
Foundation shipped.
  • Apple Sports · YES · Chicago Sports
  • Amazon · Peacock
  • Core platform · EverPass Guide
  • In market, generating revenue
Phase 02 · Q2–Q3 2026
Acceleration.
  • CTV app launches
  • NFL Sunday Ticket pre-sales
  • DAI infrastructure live
  • Charter amendment · RSN expansion
  • Disney counter-proposal
Phase 03 · Q4 → 2027
Category redefinition.
  • Sunday Ticket · Week 1
  • Full ad insertion stack operational
  • vMVPD launch — sports + broadcast
  • Monumental · Marquee · League Pass integrated
End of Content 101

Three words carry the company.

·Aggregate
·Comply
·Deliver

The default platform for every screen in every commercial venue in America. That's the job. That's Content 101. Welcome to the team.

01/23